Kate Lowry
Black Friday…in July

Best Buy is wasting no time making sure their customers are thinking holiday already.  Capitalizing on the Christmas in July that we all saw last week - from emails to store windows to Santa making an appearance at the local baseball game - I found this Black Friday messaging staring back at me in my inbox.  

I rec’d an email from PR Couture yesterday that knocked my socks off!  It was witty, creative and captivating so therefore, I had to share.

I have now read it to a couple of people and each time, I enjoy it just a little bit more than the last time.  Kudos to PR Couture to make it so easy to either stay on the list or unsubscribe.  I hope you enjoy it as much as I did!

 

listrak:

Travis Buck

Best practices for the preheader area in email tell you should include two things – a message to support the content of the email and a link to view the email in a browser. While the browser link is important, a supporting message is arguably more important. In Outlook, Gmail…

The Jerz

 

I have been fortunate enough to summer (and winter on weekends) in a small, coastal town in New Jersey since childhood.  After this past year and the aftermath of Sandy, it’s been a very long winter for most New Jersey coastal towns and while we’re fortunate to have property, we were no exception to the wrath of what Sandy brought in her wake.  This past Easter weekend was the first time I had been back since September and of course that wasn’t the original plan.  The plan was to spend most free weekends enjoying quiet days with board games and long walks on the beach with Ol’ Man Winter.  But Sandy took a toll on our house too, as she did on so many other home-away-from-homes and businesses. 

And while it’s always fun to spend summer weekends at the beach, I’ve grown painstakingly fond of winter weekends.  It’s almost like an addiction; I need my beach fix or I start to go a little crazy.  And with winter at the beach, it always seems calmer and more relaxing.  When the last of the crowds pack up and head home at the end of September, the locals re-emerge and everyone is just a little (or a lot) friendlier.  As I ran the beach on Saturday morning with the pup, we came across people who not only smiled, but came over to say hello and asked how our winter was.  I learned a little bit more about our neighbors, and anyone who saw us sitting on the front porch, yelled out a cheery “hello!” 

Walking through town on the beautiful Saturday afternoon that it was, we greeted shop-owners and oooh’d and ahh’d at their renovations and newly acquired merchandise.  Everyone was happy to be enjoying the day and while we don’t ever wish for a superstorm like Sandy to hit again, most of us who were hit have recognized that it’s made us really rethink our prerogatives – to just enjoy as much as you can. 

Brunch - a favorite past time

And what better way to spend your Saturday morning than with old friends. It’s a regular occurrence that we pass the winter blues by traveling to Philadelphia for dinner a few times a year to meet up with friends.  This time instead of dinner, we decided to try brunch.  With the weather cooperating, we enjoyed a lovely sunny morning and good conversation inside a quaint, small establishment on Spruce Street, near Rittenhouse Square.  The building had high ceilings, worn wooden floors and an amazing smoked trout omelette.  I was lucky enough to also try to croque madame and it was out of this world as well. We lingered, catching up and sipping mimosas taking in a slower pace and planing our next excursion.  Now, we just need to choose the restaurant - the fun part. 

Danielle Savin, of Lyons Consulting Group, a Listrak partner, recently spoke with Multichannel Merchant about How Tablet and Mobile Commerce Shopping Affects the eCommerce Experience.  Check out the video - Danielle touched on a lot of key topics going on in the industry right now. 

 

A friend sent me an email she received from White House Black Market knowing that I’m always interested in seeing what companies are doing to engage their customers.  It’s cute, it’s creative, and their personalization makes you want to respond to them.  Great job White House Black Market! 

A friend sent me an email she received from White House Black Market knowing that I’m always interested in seeing what companies are doing to engage their customers.  It’s cute, it’s creative, and their personalization makes you want to respond to them.  Great job White House Black Market! 

Interesting article on mobile email patterns from our friends at Return Path. 

listrak:

One of my favorite books is Influence, by Robert Cialdini. The book was given to me by my friend, Alan Dick one of the leaders at Vintage Tub and Bath.

In the book Cialdini writes about several psychological factors that are hidden inside each of us that influence our behavior. Among the list…